Fundraisers: AI exposure and career outlook
Fundraisers (SOC 13-1131) sit at the 45th percentile for measured AI exposure among the 342 occupations tracked here, measured from a composite of Microsoft Research and Anthropic Economic Index telemetry. An estimated 22% of tasks are already automated and 48% are being reshaped rather than replaced — both modelled figures, not direct measurements. Goldman Sachs classifies AI's primary effect on this role as substitutes, which places it in the Displacement risk group: the routine layer of this work is being automated outright. The judgment layer is not, so the move is to own more of it. In Canada the role maps to NOC 10022 (Advertising, marketing and public relations managers), and ESDC's COPS 2024–2033 outlook for that unit group is balance.
Figures last updated 2026-06. Every number on this page is labelled measured or modelled; where a source has no coverage for this occupation, it says so rather than showing a zero.
Key facts
- SOC code
- 13-1131
- Canada NOC 2021
- 10022
- TEER level
- 0 — Management
- COPS outlook
- Balance
What the measurements actually say
Three independent studies measure AI exposure for this occupation directly. The two percentages below them are ours, modelled from those measurements.
| Metric | Value | Provenance |
|---|---|---|
| AI applicability | 12% | Measured — Microsoft Research, from 200,000 Copilot conversations classified against O*NET work activities. |
| Observed AI usage | 5% | Measured — Anthropic Economic Index, share of tasks observed being performed with Claude (CC-BY 4.0). |
| Academic AI exposure | 84th percentile | Measured — Felten-Raj-Seamans AIOE index across 774 occupations; the index underlying Statistics Canada's Canadian estimates. |
| Estimated task automation (modelled) | 22% | Modelled from this occupation's measured telemetry composite, mapped through anchors calibrated to Anthropic's published aggregate findings. Our estimate, not per-occupation telemetry. |
| Estimated task reshaping (modelled) | 48% | Share of tasks where AI acts as co-pilot rather than replacement. Modelled from the measured telemetry composite, calibrated to BCG's published aggregate reshaping rates. Our estimate. |
AI is transforming how this work is done. Professionals who adapt their workflows will thrive; those who don't face increasing competition.
In Canada: NOC 10022
Fundraisers map to NOC 10022 — Advertising, marketing and public relations managers at TEER 0 (Management). ESDC's COPS 2024–2033 projection for this unit group is Balance.
Mapped via Statistics Canada's official SOC 2018 → NOC 2016 → NOC 2021 correspondence tables (closest match of several correspondence candidates). TEER is derived from the official NOC code, so it cannot disagree with it.
Where the leverage is
Upskill in AI-driven automation (e.g., Make, Zapier) and generative tools in your domain. The opportunity is to pivot from execution to directing AI-augmented workflows.
AI is transforming tasks rather than replacing entire jobs. Routine scheduling and communication automate, but human decision-making remains critical.
Upskill in AI prompt engineering, model validation, and governance. Focus on transition playbooks to pivot toward high-value advisory services.
This guidance is written per exposure band — three texts across all 342 occupations, framed on the ILO's transformation-versus-displacement distinction. It is editorial guidance for the reshaping band, not an occupation-specific research finding about fundraisers.
Sources for this occupation
Only the sources that hold data for fundraisers are listed. A study that does not cover this occupation is not cited here.
- Microsoft Research — Working with AI (Tomlinson et al., arXiv:2507.07935): Measured AI applicability, from 200,000 anonymised Copilot conversations classified against O*NET work activities.
- Anthropic Economic Index: Measured observed AI usage per occupation, from Anthropic's open per-SOC dataset (CC-BY 4.0).
- Felten, Raj & Seamans — AI Occupational Exposure index: Measured academic exposure percentile; the index underlying Statistics Canada's Canadian AI-exposure estimates (Mehdi & Morissette, 2024).
- Goldman Sachs Economics: Augmentation-versus-substitution classification, from research mapping 900+ occupations (April 24, 2026).
- Statistics Canada NOC 2021 concordance: Official SOC 2018 → NOC 2016 V1.3 → NOC 2021 V1.0 correspondence tables; TEER derived from the official code.
- ESDC COPS 2024–2033: Projected labour-market assessment per NOC 2021 unit group, from the Canadian Occupational Projection System open dataset.
- BCG — AI Will Reshape More Jobs Than It Replaces (April 3, 2026): Published aggregate reshaping rates, used to calibrate our modelled percentages. The per-occupation figures here are our estimates, not BCG's data.
Related occupations
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