Entertainment and recreation managers: AI exposure and career outlook
Entertainment and recreation managers (SOC 11-9072) sit at the 85th percentile for measured AI exposure among the 342 occupations tracked here, measured from a composite of Microsoft Research and Anthropic Economic Index telemetry. An estimated 56% of tasks are already automated and 75% are being reshaped rather than replaced — both modelled figures, not direct measurements. Goldman Sachs classifies AI's primary effect on this role as augments, which places it in the Orchestrator opportunity group: AI reaches deep into this work and amplifies it. The leverage goes to whoever directs it, and that can be you. In Canada the role maps to NOC 50012 (Recreation, sports and fitness program and service directors), and ESDC's COPS 2024–2033 outlook for that unit group is balance.
Figures last updated 2026-06. Every number on this page is labelled measured or modelled; where a source has no coverage for this occupation, it says so rather than showing a zero.
Key facts
- SOC code
- 11-9072
- Canada NOC 2021
- 50012
- TEER level
- 0 — Management
- COPS outlook
- Balance
What the measurements actually say
Three independent studies measure AI exposure for this occupation directly. The two percentages below them are ours, modelled from those measurements.
| Metric | Value | Provenance |
|---|---|---|
| AI applicability | 25% | Measured — Microsoft Research, from 200,000 Copilot conversations classified against O*NET work activities. |
| Observed AI usage | Not available | Not covered by Anthropic's occupation-level dataset. |
| Academic AI exposure | Not available | Not covered by the Felten AIOE table. |
| Estimated task automation (modelled) | 56% | Modelled from this occupation's measured telemetry composite, mapped through anchors calibrated to Anthropic's published aggregate findings. Our estimate, not per-occupation telemetry. |
| Estimated task reshaping (modelled) | 75% | Share of tasks where AI acts as co-pilot rather than replacement. Modelled from the measured telemetry composite, calibrated to BCG's published aggregate reshaping rates. Our estimate. |
This skill domain faces significant AI substitution. The opportunity is in pivoting to AI orchestration and higher-order human judgment within the domain.
In Canada: NOC 50012
Entertainment and recreation managers map to NOC 50012 — Recreation, sports and fitness program and service directors at TEER 0 (Management). ESDC's COPS 2024–2033 projection for this unit group is Balance.
Mapped via Statistics Canada's official SOC 2018 → NOC 2016 → NOC 2021 correspondence tables (closest match of several correspondence candidates). TEER is derived from the official NOC code, so it cannot disagree with it.
Where the leverage is
Transition to high-value advisory, complex case analysis, or AI system oversight. The pivot is to move from routine execution to AI orchestration and quality assurance.
Cognitive, information-based tasks are highly exposed. Entry-level displacement pressure is high, necessitating transition to advisory and governance roles.
Master workflow automation platforms (e.g., Make, Zapier, CRM integrations) to double your output and position for fractional leadership roles.
This guidance is written per exposure band — three texts across all 342 occupations, framed on the ILO's transformation-versus-displacement distinction. It is editorial guidance for the high risk band, not an occupation-specific research finding about entertainment and recreation managers.
Sources for this occupation
Only the sources that hold data for entertainment and recreation managers are listed. A study that does not cover this occupation is not cited here.
- Microsoft Research — Working with AI (Tomlinson et al., arXiv:2507.07935): Measured AI applicability, from 200,000 anonymised Copilot conversations classified against O*NET work activities.
- Goldman Sachs Economics: Augmentation-versus-substitution classification, from research mapping 900+ occupations (April 24, 2026).
- Statistics Canada NOC 2021 concordance: Official SOC 2018 → NOC 2016 V1.3 → NOC 2021 V1.0 correspondence tables; TEER derived from the official code.
- ESDC COPS 2024–2033: Projected labour-market assessment per NOC 2021 unit group, from the Canadian Occupational Projection System open dataset.
- BCG — AI Will Reshape More Jobs Than It Replaces (April 3, 2026): Published aggregate reshaping rates, used to calibrate our modelled percentages. The per-occupation figures here are our estimates, not BCG's data.
Related occupations
Other roles in Management & Ops.
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